Post by rifahossain2 on Nov 10, 2024 13:22:37 GMT 8
AMDG continues its series of analytical materials on the specifics of effective advertising campaigns in the e-commerce sector. In the new article, AMDG digital agency specialists shared unique analytics of advertising campaigns in the “Household Appliances” category. Read about the specifics of the target audience of online stores selling household appliances, the most effective platforms and tools for promotion in this area in a new article from AMDG. Budgets and orders* by systems The most converting system in terms of the ratio of budget to received orders was Yandex Direct . This platform accounted for about 17% of advertising expenses and received 20% of orders.
The most popular system among advertisers was Google bulk email campaigns Ads (Google Advertising). The largest share of the budget was spent on it compared to other platforms - 73% . The number of orders received from Google Ads (Google Advertising) also made up 73% of the total split. 10% of advertisers' budgets were invested in Facebook Ads . Thanks to placement on the platform, it was possible to attract 7% of orders from the total volume. *The final order from the shopping cart was considered as an order. Clicks to Orders Ratio In terms of the ratio of clicks to orders, Yandex Direct turned out to be the most converting system.
With a share of 16% of clicks, advertising campaigns in this system provided 20% of all orders. Advertising on Facebook Ads brought 7% of clicks and the same share of orders. The cost per click on this platform, in comparison with other systems, turned out to be much higher. The least converting system in the “Household appliances” category was Google Ads . Ads placed on the platform attracted 77% of clicks and 73% of orders from the total number. The ratio of expenses and orders in terms of advertising tools Traditionally, the Performance Max tool from Google has the highest conversion rate in the “Household Appliances” category. This type of advertising campaigns accounts for the largest budget — 30%.
At the same time, the share of orders from this source is 12 percentage points higher than the share of advertising investments, and amounts to 42% of the total number of conversions. Google 's "Shopping Campaign" accounted for 12% of orders. The advertisers' budget for this type of campaign was 9% of the total advertising costs. This indicates the effectiveness of the tool for increasing the number of orders in the "Household Appliances" category. The Yandex “Product Campaign” tool also has a high conversion rate . The advertisers’ budget for this tool was 6.7% of the total advertising expenses split. At the same time, the “Product Campaign” brought in 8% of orders in the topic.
The most popular system among advertisers was Google bulk email campaigns Ads (Google Advertising). The largest share of the budget was spent on it compared to other platforms - 73% . The number of orders received from Google Ads (Google Advertising) also made up 73% of the total split. 10% of advertisers' budgets were invested in Facebook Ads . Thanks to placement on the platform, it was possible to attract 7% of orders from the total volume. *The final order from the shopping cart was considered as an order. Clicks to Orders Ratio In terms of the ratio of clicks to orders, Yandex Direct turned out to be the most converting system.
With a share of 16% of clicks, advertising campaigns in this system provided 20% of all orders. Advertising on Facebook Ads brought 7% of clicks and the same share of orders. The cost per click on this platform, in comparison with other systems, turned out to be much higher. The least converting system in the “Household appliances” category was Google Ads . Ads placed on the platform attracted 77% of clicks and 73% of orders from the total number. The ratio of expenses and orders in terms of advertising tools Traditionally, the Performance Max tool from Google has the highest conversion rate in the “Household Appliances” category. This type of advertising campaigns accounts for the largest budget — 30%.
At the same time, the share of orders from this source is 12 percentage points higher than the share of advertising investments, and amounts to 42% of the total number of conversions. Google 's "Shopping Campaign" accounted for 12% of orders. The advertisers' budget for this type of campaign was 9% of the total advertising costs. This indicates the effectiveness of the tool for increasing the number of orders in the "Household Appliances" category. The Yandex “Product Campaign” tool also has a high conversion rate . The advertisers’ budget for this tool was 6.7% of the total advertising expenses split. At the same time, the “Product Campaign” brought in 8% of orders in the topic.