Post by moon125 on Nov 2, 2024 11:23:23 GMT 8
Working on headings is useful for sites of any type: informational, entertaining, political and especially for commercial ones. For the latter, it is important to write a heading that complies with the rules of natural promotion (requirements of search engines), reflects the essence, attracts attention and sells.
The article covers the following issues:
How does the title affect the SEO promotion of the site?
Rules for composing the H1 heading.
Selling Headline Formula.
What is a selling headline?
A selling title is a correctly composed title for commercial purposes. It contains a key request, it is in its place and reflects the purpose of the page.
The title encourages shopify website design the user to perform the following action: read the article, click on the ad/advertisement, open the letter, etc. Selling titles are used for SEO promotion, service description, landing page, e-mail newsletter and contextual advertising.
The purpose of the title is to catch the user's attention, intrigue them, and make them read the text.
How the title affects SEO promotion
If you write texts for natural website promotion, you know that headings directly affect SEO. HTML headings are used in a hierarchy from H1 (the main page heading) to the extremely rarely used subheading H6. Such headings are needed not only to delimit the text, but also for SEO promotion purposes. In SEO, the presence and number of headings is perceived by live readers and search robots.
It is important for readers that the headlines are interesting , respond to the message in the text, are easy to read at a glance and, most importantly, catchy, encouraging them to read the article. For search robots, you need to compose headlines with key queries.
Rules for composing the H1 heading
Every word in the title is important. One wrong move and the title will negatively affect all the work done on the site. The title sets the mood, pace, interest in the content, allows you to sell the product and increase the site traffic. Below are recommendations for composing a selling title.
Heading H1 does not duplicate Title
Title is the name of the page. Title is shown in search results and in the top tab of the browser. The H1 heading (tag) should contain the same keywords as the title, but not copy it.
For example: Article title "Application design" - H1. Page title - Application design: stages of development, recommendations.
Heading h1
Title length up to 7 words
There is no need to retell the entire meaning of the text in the title. As a result, the title becomes difficult to perceive and falls under sanctions of search engines. Bring out the main idea in the title, and the limitation of 7 words will become an excellent training for you in creating short and capacious titles.
No more than 2 key phrases
To maintain readability and not violate search engine rules, use no more than 1-2 key phrases in the title. Using more phrases makes the title difficult for users and search robots to perceive.
Links in titles are not needed
Using links in headings is not advisable for 2 reasons:
A link in the title to the same page leads to its looping. Search robots perceive this as traffic cheating and lower the page in the search.
The reader becomes irritated when they go back to the same page.
Heading hierarchy
According to search engine rules, tags must be used on a page in order from H1 to H6. Place tags carefully, for example, so that the H2 tag does not stand behind the lower-level H3 tag. Incorrect header structure slows down the analysis of the page by search robots and the site's rating decreases.
Maintain a hierarchy of headings
Splitting text into parts
Divide the text into headings of no more than 300 words. This will teach you to break the text into parts and express your thoughts briefly. It is not necessary to set headings strictly for every 300 words, but you should not exceed this amount either. A larger amount of text is more difficult for the user to read.
Too many headlines
There are no strict rules regarding the number of headings in the text, but there are recommendations:
The article must have one H1 heading;
The H1 heading is followed by an H2 heading;
H2 can be used multiple times in a text;
The number of subheadings from H3 to H6 in the text is not limited.
Using a large number of tags is only allowed in longreads; in short texts, this technique is not justified. Oversaturation of an article with tags leads to a decrease in the relevance of the page. Yandex and Google define the text as spammed and uninformative.
Selling Headline Formula
Articles for theorists, formulas for practitioners. Let's look at the main techniques of a selling headline.
Formula of action
Use this formula to write headlines for your blog and email newsletter.
Headline Formula
Example: 100 Reasons Why Changing Jobs Changes Your Life.
Interrogative Heading Formula
The law is based on the formation of a questioning title that requires an answer from the reader or leads to reflection. Such titles should be used carefully, since the answer to the question can be both negative and positive.
Headline Formula
Example: Copywriters, do you want to write sales texts?
Formula for solving the problem
Consider whether your proposal can solve the audience's problems and what problems they are? Proceed from the desire to help the client find a convenient and effective solution.
The article covers the following issues:
How does the title affect the SEO promotion of the site?
Rules for composing the H1 heading.
Selling Headline Formula.
What is a selling headline?
A selling title is a correctly composed title for commercial purposes. It contains a key request, it is in its place and reflects the purpose of the page.
The title encourages shopify website design the user to perform the following action: read the article, click on the ad/advertisement, open the letter, etc. Selling titles are used for SEO promotion, service description, landing page, e-mail newsletter and contextual advertising.
The purpose of the title is to catch the user's attention, intrigue them, and make them read the text.
How the title affects SEO promotion
If you write texts for natural website promotion, you know that headings directly affect SEO. HTML headings are used in a hierarchy from H1 (the main page heading) to the extremely rarely used subheading H6. Such headings are needed not only to delimit the text, but also for SEO promotion purposes. In SEO, the presence and number of headings is perceived by live readers and search robots.
It is important for readers that the headlines are interesting , respond to the message in the text, are easy to read at a glance and, most importantly, catchy, encouraging them to read the article. For search robots, you need to compose headlines with key queries.
Rules for composing the H1 heading
Every word in the title is important. One wrong move and the title will negatively affect all the work done on the site. The title sets the mood, pace, interest in the content, allows you to sell the product and increase the site traffic. Below are recommendations for composing a selling title.
Heading H1 does not duplicate Title
Title is the name of the page. Title is shown in search results and in the top tab of the browser. The H1 heading (tag) should contain the same keywords as the title, but not copy it.
For example: Article title "Application design" - H1. Page title - Application design: stages of development, recommendations.
Heading h1
Title length up to 7 words
There is no need to retell the entire meaning of the text in the title. As a result, the title becomes difficult to perceive and falls under sanctions of search engines. Bring out the main idea in the title, and the limitation of 7 words will become an excellent training for you in creating short and capacious titles.
No more than 2 key phrases
To maintain readability and not violate search engine rules, use no more than 1-2 key phrases in the title. Using more phrases makes the title difficult for users and search robots to perceive.
Links in titles are not needed
Using links in headings is not advisable for 2 reasons:
A link in the title to the same page leads to its looping. Search robots perceive this as traffic cheating and lower the page in the search.
The reader becomes irritated when they go back to the same page.
Heading hierarchy
According to search engine rules, tags must be used on a page in order from H1 to H6. Place tags carefully, for example, so that the H2 tag does not stand behind the lower-level H3 tag. Incorrect header structure slows down the analysis of the page by search robots and the site's rating decreases.
Maintain a hierarchy of headings
Splitting text into parts
Divide the text into headings of no more than 300 words. This will teach you to break the text into parts and express your thoughts briefly. It is not necessary to set headings strictly for every 300 words, but you should not exceed this amount either. A larger amount of text is more difficult for the user to read.
Too many headlines
There are no strict rules regarding the number of headings in the text, but there are recommendations:
The article must have one H1 heading;
The H1 heading is followed by an H2 heading;
H2 can be used multiple times in a text;
The number of subheadings from H3 to H6 in the text is not limited.
Using a large number of tags is only allowed in longreads; in short texts, this technique is not justified. Oversaturation of an article with tags leads to a decrease in the relevance of the page. Yandex and Google define the text as spammed and uninformative.
Selling Headline Formula
Articles for theorists, formulas for practitioners. Let's look at the main techniques of a selling headline.
Formula of action
Use this formula to write headlines for your blog and email newsletter.
Headline Formula
Example: 100 Reasons Why Changing Jobs Changes Your Life.
Interrogative Heading Formula
The law is based on the formation of a questioning title that requires an answer from the reader or leads to reflection. Such titles should be used carefully, since the answer to the question can be both negative and positive.
Headline Formula
Example: Copywriters, do you want to write sales texts?
Formula for solving the problem
Consider whether your proposal can solve the audience's problems and what problems they are? Proceed from the desire to help the client find a convenient and effective solution.