Post by hasina789956 on Oct 29, 2024 13:36:12 GMT 8
Choosing a platform for creating an online school can be a difficult task. The foundation around which all the company's work will be built cannot be replaced on the fly, and therefore its choice must be thoughtful and thorough. Such platforms are based on the functionality for conducting webinars and lessons, working with students, collecting statistics and other tasks related to the educational process.
Platform for online school: criteria
The platform for creating an online school must meet a number of criteria. The presence of certain functions and capabilities determines the overall effectiveness of the platform and the possibilities for development without the need to use third-party resources. All platforms have a standard set of options, which may be sufficient only at the initial stage.
First of all, we need the functionality of creating courses. The broader this opportunity, the more variations of educational materials can be provided to our clients. For example, while one platform allows you to create bulk email campaigns only video lessons, another will allow you to supplement them with special tests, interactive elements, simulators for practicing knowledge, etc.
The platform for an online school must meet certain criteria
The second important option is webinars. The ability to conduct training online in real time is very useful, as it essentially replaces real-life lecture attendance without the need for personal presence. Live communication, albeit via the Internet, remains a very popular learning method for many students.
It would be extremely useful to have at least basic marketing functionality in the form of analytics or sending messages to clients. This would make it much easier to work on errors and allow us to adapt to the needs of our clients.
The built-in CRM system is another important element. Its presence significantly simplifies the work with information and personal data of our clients. All the necessary information for subsequent analytics will be collected through the CRM.
Choosing a platform for an online school can be very difficult.
Finally, a rarely mentioned but no less important point is the ease of use of the platform. After all, we will have to work in it constantly, and if it turns out to be too confusing and incomprehensible, then using it will turn into hard labor. Ease of use of the platform is sometimes no less important than functionality and capabilities.
Which platforms are most relevant?
Today, there are many platforms for online schools on the market. However, we are more interested in those that are adapted for the Russian market and have all the necessary localization.
GetCourse
Perhaps, no list of platforms for online school is complete without mentioning GetCourse. This platform is one of the most popular and well-known among those available on the domestic market.
The platform's functionality is more than sufficient to start an online school. The tools for creating courses are simple and clear, although they may not please with rich functionality. Webinars are conducted using YouTube broadcasts, which, on the one hand, forces you to maintain an account for this, on the other hand, we work through a reliable platform with minimal risks.
GetCourse's analytics capabilities are among the best in its class. GetCourse allows you to track your clients' progress, which helps in creating educational materials and scheduling. Student behavior statistics are an important component, without which it is impossible to create a truly smooth and effective course of study.
The platform supports sales analytics, including receipts and statistics on courses sold. Moreover, you can track the effectiveness of mailings, including unsubscribes and the effectiveness of specific promotions and events.