Post by account_disabled on Mar 11, 2024 16:18:52 GMT 8
The company Aeroméxico announced a few days ago that it will make a donation of 18 tons of paper to the National Commission for Free Textbooks (Conaliteg), as part of its social responsibility actions.
At Expok we wanted to know why an aviation company frames a paper donation in its vision of social responsibility, to which they confirmed that the action is "part of our sustainability and social responsibility strategy, combined with the promotion of education in Mexico."
Assuming that every social responsibility France Mobile Number List action is, in itself, positive, the ideal is for efforts to be aligned with your line of business.
In this regard, Luis Felipe Cajiga, an expert in Corporate Social Responsibility (CSR) with 30 years of experience, told ExpokNews that “the ideal is for a company to carry out support actions related to its business activities, not only to make contributions that Not being solved by good communication of why they are carried out, they are lost in the social imagination.
"Otherwise it is a meager action with little impact and the value of it will not be understood, since the brand must understand that this activity of not knowing how to communicate, its educational and environmental care value is lost," he added.
Aeroméxico reported that this action makes sense because "the decision was made to donate part of our paper waste to Conaliteg, which will make the best use of it by manufacturing free textbooks."
Regarding this opinion, the CSR specialist indicated that companies have complete freedom to carry out the type of activities, donations or actions that they deem relevant with their social responsibility program, however, they have to resolve why this or that is done. what social policy.
The donation made by Aeroméxico, he stressed, is laudable, since, if the company has managed to lower its levels of paper use and wants to donate the rest, “how good.”
He explained that he does not see a lack of research or social strategy in which an aviation brand donates paper, although better and greater information support is required as to why it does so, so as not to lose its relevance.
For his part, Gonzalo Senosiain, specialist in Human Resources and social policies at the Grip company, agreed that social responsibility actions are excellent regardless of where they are applied or who they benefit, although the best scenario is that they are carried out in the most immediate circle of impact that companies have.
“It is excellent to help people in distant places or carry out activities outside the industrial sector to which the company is dedicated, but we should never stop turning our eyes in the first instance to appreciate the needs of the people around us, because the exponential influence of social responsibility actions in the community or people interrelated with the company will always be greater than isolated acts.”
Both specialists highlighted that it is necessary to better articulate social and environmental initiatives with the line of work of each company in order to guarantee greater sustainability of the initiatives over time, strengthen them and improve risk management.
It is about companies identifying where their impact and social benefit may be most relevant, according to the sector to which they belong.
At Expok we wanted to know why an aviation company frames a paper donation in its vision of social responsibility, to which they confirmed that the action is "part of our sustainability and social responsibility strategy, combined with the promotion of education in Mexico."
Assuming that every social responsibility France Mobile Number List action is, in itself, positive, the ideal is for efforts to be aligned with your line of business.
In this regard, Luis Felipe Cajiga, an expert in Corporate Social Responsibility (CSR) with 30 years of experience, told ExpokNews that “the ideal is for a company to carry out support actions related to its business activities, not only to make contributions that Not being solved by good communication of why they are carried out, they are lost in the social imagination.
"Otherwise it is a meager action with little impact and the value of it will not be understood, since the brand must understand that this activity of not knowing how to communicate, its educational and environmental care value is lost," he added.
Aeroméxico reported that this action makes sense because "the decision was made to donate part of our paper waste to Conaliteg, which will make the best use of it by manufacturing free textbooks."
Regarding this opinion, the CSR specialist indicated that companies have complete freedom to carry out the type of activities, donations or actions that they deem relevant with their social responsibility program, however, they have to resolve why this or that is done. what social policy.
The donation made by Aeroméxico, he stressed, is laudable, since, if the company has managed to lower its levels of paper use and wants to donate the rest, “how good.”
He explained that he does not see a lack of research or social strategy in which an aviation brand donates paper, although better and greater information support is required as to why it does so, so as not to lose its relevance.
For his part, Gonzalo Senosiain, specialist in Human Resources and social policies at the Grip company, agreed that social responsibility actions are excellent regardless of where they are applied or who they benefit, although the best scenario is that they are carried out in the most immediate circle of impact that companies have.
“It is excellent to help people in distant places or carry out activities outside the industrial sector to which the company is dedicated, but we should never stop turning our eyes in the first instance to appreciate the needs of the people around us, because the exponential influence of social responsibility actions in the community or people interrelated with the company will always be greater than isolated acts.”
Both specialists highlighted that it is necessary to better articulate social and environmental initiatives with the line of work of each company in order to guarantee greater sustainability of the initiatives over time, strengthen them and improve risk management.
It is about companies identifying where their impact and social benefit may be most relevant, according to the sector to which they belong.