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Post by jisasi663 on Feb 18, 2024 12:50:25 GMT 8
In summary: SEA allows you to obtain immediate results with a quantifiable expense , while SEO activities provide long-term results and a consistency of actions (blogging, building "natural" incoming links, etc.) which require time and resources that are not easily quantifiable. A mixed investment choice between SEO and SEA is certainly a good strategy to integrate into the company marketing plan . The only investment in Google positioning that can be mobile numbers list measured in the short term, as we were saying, is that in Google Ads. During keyword research it is also possible to check the average cost of the campaigns, the possible ROI and the cost per acquisition. With this data it is possible to know with reasonable precision how much to invest to achieve the set objective. For organic (non-paid) positioning the matter is more complicated: You can try by constantly studying Google's behaviour, studying the competition, devising the contents to be produced, but there is no guarantee of success for search engine positioning. research. certain keywords, where there is a fair amount of competition, you must be ready for constant commitment to the following activities: – Content analysis and study and measurement of results (at least 8 hours per week) – Writing new content (at least 2 hours per week) – Social Media (at least 2 hours per week) How to integrate SEO and SEM While we have discussed strategies and techniques for search engine positioning extensively, it is essential to understand how these fit into a broader web marketing strategy .
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